Post by Admin on Aug 29, 2014 19:22:08 GMT -4
The creative stars have come into alignment for Givenchy, as the newly-unveiled Dahlia Divin fragrance ad campaign looks marvelous with Alicia Keys in the mix.
In a new interview, the “Fallin” singer/songwriter told WWD that she got the job through a friendship with Riccardo Tisci- “Spiritually we’re a lot alike. The fashion world can make you a little soulless. So when I met him, it was nice to see that he’s really soulful. He did this awesome thing with me on the 10th anniversary of my first album. We did four intimate shows with just me on the piano, and he designed the look for them. It was heavy metal — everything of his is just really heavy, but it was supercool.”
“As time passed, [this fragrance campaign] came to fruition. I love what Givenchy is about. Givenchy is this timeless, chic, but very strong woman, but with an edgier, almost street feel. I love that she’s raw, but she’s powerful — and that’s who I believe I am, too.”
And someday Keys hopes to find herself in the director’s chair. “Oh my God, I love directing! I did this short for Lifetime along with Jennifer Aniston, Demi Moore and three other incredible female directors. It was about how breast cancer affects the family, from five different perspectives. And I directed that, and I fell in love with it, because I related to all the different sides — the actor, the writer and their vision for it, the studio, because they have their thoughts on it, and being able to relate to every single part of it and make it smooth and interesting and bring out the idea as beautifully as possible.”
But for now, she’s focused on her next record, due out in 2015. “With this album, I find I have much more I want to talk about. This album is more about the concept, the thought I’m trying to get across, where in the past it’s been more about the melody.”
“This time it’s more about what we’re going through as human beings. We all experience similar things. I find that the world puts us in these boxes where we’re only allowed to be one way — like, ‘to succeed as a career woman, you need to do it this way,’ or ‘to be a gay man, you have to be this way.’ First of all, we’re so much more complex than that. It’s about breaking down those boundaries. The songs concentrate on concepts like that. As human beings, we like to identify with something, and as for me, I love people with a strong point of view.”
C
