Post by Admin on Oct 11, 2016 16:48:34 GMT -4
You've probably seen James Charles on your Instagram Explore page with his colorful makeup looks, and you're about to see a lot more of him. CoverGirl announced today that Charles is the newest face of the brand, making him the first male CoverGirl. If you've never heard of the Instagram-famous makeup artist, here's a quick rundown.
At just 17 years old, Charles has amassed more than 427,000 followers on Instagram, in part thanks to his creative takes on bold lipstick, classic wings, and rainbow eye shadow. And did we mention he only started the account one year ago? (I've been working on getting to 500 followers for the past five years.) One follower of his may just sound familiar to you. Charles caught the attention of actress/singer Zendaya when he posted photos of his senior portrait to Instagram and Twitter. He looked fierce AF, especially since he brought a ring light so his highlighter would pop—and pop it did. Zendaya retweeted his pictures and wrote: "You win."
In his Instagram bio, the first male CoverGirl calls himself an "aspiring makeup artist," since he doesn't have formal training. But he does have some serious skills. Charles, who is based in New York, posted his first YouTube makeup tutorial seven months ago and already has 70,702 subscribers—and counting. I can't stop watching his Snapchat Galaxy Filter Makeup Tutorial, and may just have to try it out for Halloween.
